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Posted on March 15, 2012
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Tweet ThisStay Ahead of The Times… Please!
Posted on January 26, 2012
Filed Under Branding., Uncategorized | 1 Comment
If there is one newspaper that I hate from the bottom of my heart, it’s The Times of India. There use to be a time, when TOI was a respected paper that employed people that at least had half a brain. From what I read now it seems like a bunch of weed-smoking monkeys have taken over the editorial process.
The website is shamelessly laden with Semi-porn graphics, which make me think the weed-smoking monkey that leads the SEO department for TOI is not only stoned, but super horny. Whatever happened to delivering news.
And if you’re wondering what will happen to you if you continue to read the TOI, let The Hindu tell you. This ad might be opportunistic, but it’s so true.
29 Ways To Stay Creative …
Posted on July 12, 2011
Filed Under Ideas, Uncategorized | 2 Comments
There are times when you feel you are a little totally lost and cannot think. It’s like someone robbed all those little creative monkeys that lived in your head. Here’s a video for such times.
29 WAYS TO STAY CREATIVE from TO-FU on Vimeo.
QR Codes Are Here To Stay!
Posted on June 29, 2011
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Before you watch this video that vividly illustrates the optimum use of QR Codes, remember this: Technology aids your purpose and is not the solution by itself. “Means can never be considered in isolation from their purpose” -Clausewitz
The things Tesco got spot on:
- Graphics: Their purpose was to bring the store to the people and they did so by creating an identical store experience at a location which was critical to the common man’s life.
- Enabler: They provided QR codes not just to give information about a product, but to use it to shop. It’s purpose was more fulfilling and rewarding.
- Integration: The QR codes were well integrated with a mobile app, which was then integrated with (hopefully) a hassle free home-delivery service.
They did not mindlessly use QR codes to just give more information about a product, they made the process of scanning a QR code more rewarding. The idea was simple: Spend 15 extra minutes at the status, scan the products you want and we’ll take that dredful task of grocery shopping off your list.
They made things easier and simpler for their customer.
Dear 16-Year-Old Me
Posted on May 17, 2011
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Cancer is not an easy topic to talk about. Especially, if you want to talk to a 16-year-old teenager about it. While at NYU, I did my practicum (practical training, if you will) with Matthew Zachary and I’m too Young For This Cancer Foundation (I[2]Y). They are the only organisation out there that caters to young adults that suffer from cancer. Our main goal was to spread awareness to both young adults that had cancer and those that didn’t but could in the near future.
Our biggest challenge was to find a way in which we would communicate with them and not scare them. This video below does just that. It educates, informs and assures the viewers of the risk of Melanoma Cancer, one of the most common cancers in young adults and kids.
The video speaks directly to your heart. Watch and me amazed.
Tweet That and Face The Consequences.
Posted on February 25, 2011
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Every once in a while, a famous public figure will out do his/her peers in a twitter controversy. Such is the case of our very own Sararika Ghose. On a recent trip abroad, Sagarika, in very blatant terms tweeted about how Indian men are ‘ugly’. Such a extreme comment from a objective journalist rightly took the Indian twittersphere by storm. So much so that she then became a trending Twitter topic in India.
While she got her fair share of comments from many Indian Tweople, why I believe you should pay attention to this incident is because there was an immediate call to action from CNN. The parent organization was asked about its views and weather it endorsed Sagarika’s comments withing minutes of her comments. Case in point: Things do spread fast. The faster they spread the harder it is to do damage control.
Lesson to be learned: Let’s get objective people. Yes! Twitter does give you a platform and freedom to express your thoughts. However, it does not give you the license to bull sh*t!
Follow one simple principle for your twitter posting: Post only those thoughts that you would scream out to a crowd. If you think you’re going to mumble it, don’t post it on Twitter! Use common sense and when the red flags of sensitivity alarm your brain listen to them!
I’ve documented the incident and the responses below. (Psstt… if you haven’t used Storify yet, Use IT!)
Rising Indian Youtube Star
Posted on January 17, 2011
Filed Under Branding., Ideas, Marketing | Leave a Comment
Being a Youtube star can get you some serious mullah! Take for example iJustine, Shaytards, CTFxC and Kassem G. These Youtube sensations are known for their million view per video vlogs, their crazy celeb style fan followings and the fact that they make close to $85,000 a year.
Each of these Youtube Stars has a different story. iJustine does humor. Charles Trippy and Alli Speed record their daily lives on Youtube. Shaytard does the same with his wife, three kids and dog. While Kassem G goes around California asking weird questions and acting outright obnoxious.And now to combat them all, we have our own rising Indian prodigy: steezWizard.
This South Indian kid, who is clearly a ABCD (American Born Confused Desi), is on his way to be the one of the many Youtube Stars out there. If you are a lotion brand you might want him to endorse your brand. Just like 50 cent did appeared in Youtube lip syncing sensation Kenan Cahill’s video. That video alone got 17,844,980 views. Yes you are seeing that number right …17 Million plus views!
If you are a brand thinking of reaching a mass audience, don’t forget about partnering with Youtube Stars if it makes sense to your business. But make sure you keep the following things in mind:
1) There needs to be an obvious synergy between your brand and the Youtube star’s style.
2) Be creative in how you partner with these Youtube Stars. Take for example this Stop Malaria campaign that was initiated on Youtube and then continued on daily booth. http://dailybooth.com/ijustine/4369411
3) Always have an easy call to action for the Youtube stars followers. No! The call to action does not have to be BUY MY PRODUCT.
4) Keep in mind the target audience these stars have.
5) Remember your dealing with one of the most viral platforms out there. Be ready to take action if things get negative.
6) Always monitor and listen.
2011: It’s the Year of Tablets!!!
Posted on January 6, 2011
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I don’t need to be a fortune teller to tell you that this year tablets will spring like wild mushrooms in retail stores. Let’s trace the origins of these amazing devices. Don’t be surprised if you find that the TABLET dates back a few ….. hundred years.
Kudos to you Motorola, Kudos.
Political Communication in India and Digital Technology
Posted on December 30, 2010
Filed Under Crisis Communication, Political Communication In India | Leave a Comment
Politics in India has always tickled me. Why? Because it is nothing less that the television dramas we watch on TV in India. Only difference, decisions made as a result of or directly because of what happens in the political arena has serious repercussions on people. I remember thinking during the 2004 elections, why is the PM calling people up, why is it so important to sway public opinions and decisions. It would be safe to say Atal Bihari Vajpayee is responsible for my political curiosity (weird but so true!).
The byproduct of my curiosity for politics in India and my passion for social media is this: My final paper for my Masters at NYU. Do leave your views, feedback and criticism below. Thanks
Indian Political Communication and Digital Technology
Rail Gaddi.
Posted on October 6, 2010
Filed Under Uncategorized | 2 Comments
Having lived in Colaba for the most part of my life, I consider myself a lucky Mumbai train rider. Lucky, because I never had to stand between a sea pool of people, fighting to get on to a train that had most probably crossed its legal capacity. I never had to physically push people early in the morning to make sure I had place to stand in a train that was heading towards south Bombay. If you know me, you very well know my physical capabilities are in equal power to a 10-year-old kid and my morning productivity is often in direct relation to my tea intake. The most I’ve fought for is a window seat at Churchgate station.
Coming back to Trains, no matter how stuffy, over crowded and often fatal they can be - there is a certain thing about Indian trains that you will always take with you. It’s the simplicity of its mission and the complexity of its operation that makes the Indian railways memorable.
And that is exactly what the ad below encompasses. The simple complexity of the Indian Rail Roads.A must watch.
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