HAPPO, Hire me.

Happo you should hire me because

I don’t just understand twitter or facebook or podcasts. I understand their purpose. This is important because what may be the biggest social media tool today could vanish tomorrow (Think Pownce!)

My current MS in Public Relations and Corporate Communication from NYU has strengthened my foundation […]

Barcodes for the win

Train rides in India can be fun, especially if you’re a kid. If you’re the kid’s mother ,however , not so much. Why? Food on a 18 - 20 hour train ride is a night mare. What is authentic, what is not? Worse, what about milk and about the fake packaging that look so real […]

Setting The Bar High

If there is one politician that clearly gets it, it is Rahul Gandhi. He has been described as young, dynamic, smart and even cute. What he has not been described as, is a strategist and an opportunist (in a good way, obviously). Here is what he is doing right :
1) Continuing to campaign: It takes […]

Political Communication In India.

I’m writing this post with two intentions in mind. One, I need help with my capstone paper and two, I need your input. Given that I am not a political pundit, I am, however, fascinated with the complexities it functions with in India. I have therefore decided to pick political communication in India as my […]

Augmented Reality finds itself in a mall.

You don’t have to sit in front of a computer with a printed paper and witness augmented reality. All you now need to do is take a product you want to buy, flash it in front of the augmented reality kiosk and magic.  I , personally, think that this will be one of the most […]

Chetan Bhagat’s Twitter Controversy

Chetan Bhagat, is considered India’s fastest selling Indian author by NYTimes. He has in the past few months successfully become India’s publicity drag queen. I’d say he is giving Rakhi Sawant close competition.
First, I am a huge fan of his books.  I think he is smart, sharp and humorous. However, lately he hasn’t been able […]