ChatRoulette Finally Put To Use!

Posted on August 21, 2010
Filed Under Uncategorized |

I remember sitting in the lower basement levels of the NYU Library with @jade_mangahis wondering how a brand could ever use ChatRoulette to market.

Think about it
1) It’s filled with teenage kids who are raging with hormones
2) Video length depends on both users
3) And the most glaring truth is … there are way too many penises to sort through.

Even if one did sort through all those penises, Mario brother look alike and old lonely people—the question still remains, how do you engage the viewer and how does this engagement affect your communication and business objective.

Seems like The Last Exorcism movie has answered these questions; have a look at the video below (Advisory warning applies).

They masterfully combined the core of their brand (surprise) and the core of ChatRoulette’s brand, (which is based more on hormones than on surprise).
Kudos!

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