QR Codes Are Here To Stay!

Posted on June 29, 2011
Filed Under Branding. |

Before you watch this video that vividly illustrates the optimum use of QR Codes, remember this: Technology aids your purpose and is not the solution by itself. “Means can never be considered in isolation from their purpose” -Clausewitz

The things Tesco got spot on:

  1. Graphics: Their purpose was to bring the store to the people and they did so by creating an identical store experience at a location which was critical to the common man’s life.
  2. Enabler: They provided QR codes not just to give information about a product, but to use it to shop. It’s purpose was more fulfilling and rewarding.
  3. Integration: The QR codes were well integrated with a mobile app, which was then integrated with (hopefully) a hassle free home-delivery service.

They did not mindlessly use QR codes to just give more information about a product, they made the process of scanning a QR code more rewarding. The idea was simple: Spend 15 extra minutes at the status, scan the products you want and we’ll take that dredful task of grocery shopping off your list.

They made things easier and simpler for their customer.

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