Stay Ahead of The Times… Please!

The Hindu’s exceptional advertisement on why it’s better than The Times of India.

QR Codes Are Here To Stay!

Before you watch this video that vividly illustrates the optimum use of QR Codes, remember this: Technology aids your purpose and is not the solution by itself. “Means can never be considered in isolation from their purpose” -Clausewitz

The things Tesco got spot on:

Graphics: Their purpose was to bring the store to the people and they […]

Rising Indian Youtube Star

Being a Youtube star can get you some serious mullah! Take for example iJustine, Shaytards, CTFxC and Kassem G. These  Youtube sensations are known for their million view per video vlogs, their crazy celeb style fan followings and the fact that they make close to $85,000 a year.
Each of these Youtube Stars has a different […]

Skype Interview Skills

Recently, I participated in my first Skype interview. Obviously the entire process was a little odd, but at the same time it was convenient. I crowd sourced for advice for the Skype interview on twitter and got some great replies that ultimately helped me in my interview.  Sharing the same here:
1) Account:  I know it’s […]

Durex Did It.

Durex have effectively used mobile application, QR codes and social media integration to drive home their key message: Condoms prevent pregnancy. The campaign seems apt considering MTV runs a reality show called 16 and Pregnant. However, my only issues with this campaign is will men use it?
As much as the campaign seems relevant, I’m not sure how […]

Taking yourself too seriously?

Don’t. Warren Buffet doesn’t. Have a look at the video below where he embraces Axl Rose look and rocks the Gieco ad.

I’ve seen and heard many managers , senior executives and CEO’s talk about how they have to maintain their image. Warren Buffet reinforces one thing we almost, always seem to forget - Let your […]