Resume

Summary

• Global work experience in India, America and Australia.

• Keen observer and practitioner of Social Media.

• Independently addressed communication needs for start-ups.

Work Experience

TheHotlist.com (March 2010 - Present)   Communication Intern

Responsible for media monitoring and keeping team updated on the events surrounding the geo-location sphere. Helped build communication strategies. Coordinated with TheHotlist’s PR agency. Wrote content for press kit and website. Identified key influencers for outreach plans.

I’m Too Young for This! Cancer Foundation (January 2010 – March 2010) - Practicum Project Consultant

Created a strategic communication plan for the organization’s annual OMG summit. The goal of event was to increase attendance and awareness online and offline. The communication plan went beyond the conventional audience of youth cancer patient and targeted college students and millennials. With the help of online, offline and traditional media, the plan hoped to create awareness of I[2]Y and the OMG summit beyond the medical bubble.

Creativeland Asia, Mumbai, India (February 2008 – June 2008) Ambassador

Responsible for media and blogger relations. Proactively initiated and executed company’s podcast. Helped brand the company as a youth focused advertising agency. Gained extensive coverage in trade publications and attained link-backs from influential bloggers and twitter users in India.

WATConsult, Mumbai, India (July 2007 – October 2007)    WATConsultant (PR)

Actively blogged on company’s blog. Initiated push and pull marketing for the blog’s content through social media tools. Conceptualized ‘The WAT Show’, a YouTube weekly show on social media in India. Increased national and international blogger link-backs to company’s blog content. Successfully got feature articles and stories in Indian print media mentioning the company and its services.

Deakin University, Geelong, Australia (June 2006)   Administrative Intern

1. Main responsibility: Assisting in conference registration and database management.

2. Other responsibilities: Development of written reports for department’s website

Note: The internship was part of a six week media and communication course

Education

Graduate – Masters in Public Relations and Corporate Communications, New York University (May 2010)

Undergraduate – Bachelors in Mass Media (Major: Advertising), University of Mumbai (May 2007)

Skills – Twitter, Facebook, Digg, Executing a Podcast (start to end), Blogging and Setting-up blogs. Video, photo and sound editing. Monitoring online conversations on different platforms. Writing and communicating effectively and persuasively. Efficient in Microsoft Office, Photoshop, Corel Draw, U-lead, Windows Movie Maker.

Areas of Interest: Digital Strategy and Execution, Corporate Communication, Employee Relations, Media

Relations, Online Communications, Online Reputation, Monitoring Online Conversations, Online Crisis Management.

Other mentions

1. Briefly produced a podcast on the Indian Social Media scene. (www.wireblue.blogspot.com)

2. Created a documentary on “Witch-Hunting in India” that was aired on MTV India Networks.

3. Named top 100 Twitter influencers in India by Gaurav Mishra, Head of 20:20 Social in India.

(http://is.gd/4Msnm)

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You can find more on my professional career on LinkedIn at http://www.linkedin.com/in/shahpriya

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